Privacy Policy
Effective date: March 1, 2026
This Privacy Policy describes how AdUplift Ltd. ("we", "us", or "our") collects, uses, and protects your information when you use the AdUplift platform and related services (the "Service").
1. Information We Collect
Account Information
When you create an account, we collect your name, email address, and authentication credentials. If you sign in through a third-party provider (e.g., Google, GitHub), we receive basic profile information from that provider.
Usage Data
We automatically collect information about how you interact with the Service, including pages visited, features used, browser type, device information, IP address, and access timestamps.
Advertising Campaign Data
When you connect advertising accounts or upload campaign data, we process that data to provide optimization and analytics features. This may include campaign performance metrics, budget allocations, creative assets, and audience targeting information.
2. How We Use Information
We use the information we collect to:
- Provide, maintain, and improve the Service.
- Analyze advertising data to generate optimization recommendations and insights.
- Send you transactional communications (account verification, billing, security alerts).
- Send product updates and marketing communications (with your consent, which you can withdraw at any time).
- Detect, prevent, and address fraud, abuse, or security issues.
- Comply with legal obligations.
3. Information Sharing
We do not sell your personal information. We may share your data with:
- Service providers who help us operate the Service (e.g., hosting, payment processing, email delivery), under strict data processing agreements.
- Legal authorities when required by law, regulation, or valid legal process.
- Business transfers — in connection with a merger, acquisition, or sale of assets, your data may be transferred as part of that transaction.
4. Cookies & Tracking Technologies
We use cookies and similar technologies to maintain your session, remember your preferences, and understand how you use the Service. These include:
- Essential cookies — required for the Service to function (authentication, security).
- Analytics cookies — help us understand usage patterns and improve the Service.
You can manage cookie preferences through your browser settings. Note that disabling essential cookies may impair Service functionality.
5. Data Retention
We retain your personal data for as long as your account is active or as needed to provide the Service. After account termination, we retain your data for 30 days to allow data export, then permanently delete it. We may retain certain data longer where required by law or for legitimate business purposes (e.g., billing records, fraud prevention).
6. Data Security
We implement appropriate technical and organizational measures to protect your data, including encryption in transit and at rest, access controls, and regular security assessments. For more details, see our Security page.
While we strive to protect your data, no method of transmission or storage is completely secure. We cannot guarantee absolute security.
7. Your Rights
Depending on your jurisdiction, you may have the following rights regarding your personal data:
- Access — request a copy of the personal data we hold about you.
- Rectification — request correction of inaccurate data.
- Deletion — request deletion of your personal data.
- Portability — request your data in a machine-readable format.
- Objection — object to certain processing activities.
To exercise these rights, contact us at support@aduplift.io. We will respond within 30 days.
8. International Transfers
Your data may be processed in jurisdictions outside your country of residence. We ensure appropriate safeguards are in place for cross-border data transfers, including standard contractual clauses where applicable.
9. Children's Privacy
The Service is not directed at children under 13. We do not knowingly collect personal information from children under 13. If we discover that we have collected data from a child under 13, we will promptly delete it. If you believe a child has provided us with personal information, please contact us at support@aduplift.io.
10. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of material changes by email or through a prominent notice within the Service at least 30 days before the changes take effect. The "Effective date" at the top reflects the latest revision.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your data rights, please contact us at support@aduplift.io.